Omni-Channel a must for e-com players

  • December 16, 2017

Ecommerce players are now diverting their attention towards Omni-channel ! 

With Indian e-com major Snapdeal launching "Janus" we are sure other ecom majors are definitely taking a note. 

What exactly is omni channel ? 

In simple words it is all about putting a consistent message across each channel. Companies that prefer to display their merchandise across various channels online, stores, mobile apps or SNS need to ensure that their customer enjoys a consistent experience across all the channels. In short channel independency is kicking in. 

Omni-channel should only aim at engaging more and more customers, this would naturally result in an upside in overall conversion, brand popularity and loyalty. Using Omni-channel retailers can manage the record of all the products, orders, delivery and customer's data while synchronizing inventory, fulfillment and supplier management effeciently and effectively. 

t provides retailers with advanced intelligence and a comprehensive outlook of complete data to drive effective decision-making for a smooth, profitable and streamlined retail business 

What customers get from your multichannel stores is as important as how they feel shopping at your store, when product quality is perfectly aligned with consumers need, clubbed with seamless delivery or options for in-store pick-up, and the inclusion of Omni-channel structure, the chances of growing conversion rate is higher than ever. 

Best tide solutions & Nextremer solutions uses Intershop Touchpoint templates, these enable fast and smooth implementation of omni-channel commerce scenarios for a wide range of user devices. 

Best tide solutions & Nextremer solutions also uses hybris B2C omni-channel commerce solution to support future engagement plans across all the channels ! 

Omni channel would make the consumer shopping journey more seamless and convenient, full of pertinent choices.